I want to inform the tribal membership that the Lumbee Tribe did in no way authorize R.A. Jeffries, the local Budweiser distributor, to use the tribe’s logo, website information or an image of a tribal dancer in a recent beer advertisement posted at several area convenience stores.
As alcohol and drug abuse are often associated with Native American culture, the use of the Lumbee tribal brand and an image of a Native American dancer in an advertisement promoting an alcohol product is viewed as particularly offensive to Lumbee People. I made contact with officials today at Anheuser-Busch to resolve this matter.
I will provide an update to the Lumbee People as more information is available. As your Lumbee Tribal Chairman, I vow to make sure those responsible for this offensive ad will be held accountable.
Lumbee Tribal Chairman Harvey Godwin