TRU Celebrates Kick Butts Day!
Pembroke –March 23, 2011 is National Kick Butts Day, and TRU members in Robeson and Hoke County hope to encourage teens to be tobacco-free so they can have longer and healthier lives.
TRU (Tobacco.Reality.Unfiltered) is the North Carolina Health and Wellness Trust Fund’s initiative that includes both the state’s youth movement and the powerful TRU media campaigns working to dissuade youth from using tobacco.
 “You may not know that tobacco-related illnesses are the number one cause of death in our state,” said India Smith, 10th grader at Lumberton High School. “It’s our hope to change that by creating North Carolina’s first tobacco-free generation.”
The Lumbee Tribe of North Carolina will be hosting its 2nd Annual Kick Butts Day, March 23, 2011 from 4pm-7pm. Activities include: basketball, kick ball, bouncers, drunk buster road course and a Mr. Ciggy Butts knock out. Also, each TRU group will be performing a two minute skit about the dangers of commercialized tobacco. This event is free to the public.
American Indians have a high risk of suffering from tobacco-related death and disease be-cause they have the highest prevalence of smoking and other tobacco use compared to other population groups in the United States.
“Tobacco-related illness and death impact every community and population in North Carolina,” said April Bryant(Email April Bryant). “We in the TRU movement will not rest until teens from every group in our community have taken the online pledge and are ready to stand strong and tobacco-free.”
For more information about the Lumbee Tribe of North Carolina’s Tobacco Cessation program or this event please contact April Bryant at 910-522-2189 or Email April Bryant. For tobacco users who want to quit, free quit coaching is available toll-free from QuitlineNC at 1-800-QUIT-NOW (1-800-784-8669) every day from 8 a.m. until 3 a.m. in English, Spanish, and many other languages.
ABOUT TRU: 
Tobacco. Reality. Unfiltered., known as TRU, is the NC Health and Wellness Trust Fund’s initiative that includes both the state’s youth movement and the powerful TRU media campaigns working to dissuade youth from using tobacco. TRU is supported by HWTF-funded grant programs to organizations working in all 100 counties to reduce teen tobacco use. To find out more about TRU, please visit www.realityunfiltered.com.
ABOUT THE NC HEALTH AND WELLNESS TRUST FUND
The NC Health and Wellness Trust Fund makes North Carolina stronger, both physically and economically, by funding programs that promote preventive health. Created by the General Assembly in 2000 to allocate a portion of North Carolina's share of the national tobacco settlement, HWTF has invested $199 million to support preventive health initiatives and $116 million to fund prescription drug assistance programs. For more information, please visit www.HealthWellNC.com.
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